Pedestal Project by Color of Change – A new way to power racial justice

Pedestal Project by Color of Change – Using an immersive AR experience to replace symbols of hate with symbols of hope.

Contentious statues have been torn down all across America, leaving behind empty pedestals in their wake. It’s time to place new symbols in their stead. The Pedestal Project is born of the vision to repurpose these ill-conceived pedestals by using technology to help people choose the statues that should go upon them. Statues of people who have dedicated their lives to fighting for justice and equality. So that beacons of hope and progress can stand where symbols of hate, oppression, and inequality once stood. And that people everywhere can have an active voice in the movement for racial justice.

About Color Of Change
Color Of Change is the nation’s largest online racial justice organization. They help people respond effectively to injustice in the world around us. As a national online force driven by over 7 million members, they move decision-makers in corporations and government to create a more human and less hostile world for Black people in America. Learn more at www.colorofchange.org

Credits
Agency: BBDO / New York
Category: Experiential Design: Digital Experiences / Augmented / Mixed Reality
Production Company- 3D Statues: Happy Finish