Kids love to play and are always up for a quick game or two. On Children’s day, McDonald’s Peru wanted people to have fun the way kids do. After taking their order, McDonald’s employees invited customers to play an age-old game which almost everyone has played in their childhood. If the customer won, his/her order was free.
Fahrenheit DDB is the agency involved. Mathematically, the odds of winning a game of rock, paper, scissors against an opponent making random choices is 50%. If we take that into consideration, every second customer who played must have won a free meal. If this promo lasted the whole day, there was obviously a decent budget involved. What do you think of this campaign? Share this post and your views in the comments below.
Agency: Fahrenheit DDB