Post-it: Brand think loud and proud. We are “Stronger Together”

As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it Brand. But then plans shifted. Then shifted again. First for COVID-19. Then for George Floyd.

So, they put out a message of unity to be shared with their community. Using 7,500 Post-it® Super Sticky Notes, they created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “Stronger Together.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd.

Credits
Brand: Post-it
Advertising Agency: BBDO, Minneapolis, USA
Executive Creative Director: Tim Mattimore
Creative Director: Nathalia Resende
Design Director: Ian McAllister
Copywriter: Joanna Stubbins
Creative Technologist: Justin Mueller
Planning Director: Jessica Teigen
Account Executive: Nora Kubiaczyk
Production Company: Street Factory Media
Director: Mike Jones
Executive Producer: Greta Omann
Editorial: Drive Thru
Editor: Braden Doucette
Finish: Drive Thru
Color: Braden Doucette
Marketing Director: Heather Green, Global Business Director
Brand Manager: Addriennne Hovland, Global Portfolio Leader
Associate Brand Manager: Morris Goodwin, Michelle Seywerd

Tags:
Pride, 3M, Post-it Stronger Together, Outdoor Campaign, On ground Activation, Twin Cities Pride Festival, LGBT, LGBTQ+ Community