Prisma hypermarket – Social distancing plushies

The safest place on a Finnish bus is now next to a fluffy stranger. Finland has officially reached the second wave of the pandemic, and new strict restrictions have been set in place. This is why local Prisma hypermarkets owned by HOK-Elanto, the biggest retailer in the region, wanted to remind people that social distancing is now more crucial than ever. They placed giant plushies that share the message of social distancing to buses and a public transport ferry boat. With Christmas spirit in mind, the plushies double as creative ads for a charity donation.

“We wanted to surprise people with a little joy in very dark times and fill bus seats with giant plushies. The idea was to let the giant plushies share the important message of social distancing: Now that it’s not safe for you humans to sit next to each other, you can sit next to me. In addition to sharing the important message, the plushies double as ads that guide people to donate to charity”, says Creative Director Joni Furstenborg from TBWA Helsinki.

Credits
Advertising Agency: TBWA, Helsinki, Finland

This campaign is about:
Prisma hypermarkets, Best social distancing campaign, plushies, coronavirus, Finland, HOK-Elanto, TBWA/Helsinki, Best outdoor ads, Transport