PUMA: Run My Way, A campaign to enjoy the experience of running

PUMA Run My Way lets visitors simply enjoy their surroundings and the experience of running.

In our biggest Chinese installation project to date, Run My Way distances itself from other running experiences by celebrating the joy of running at any pace. Located on a busy Shanghai square, passersby can enter a custom-made pavilion and step on a treadmill surrounded by floor-to-ceiling screens. After customising their own puma avatar and running soundtrack through facial- and motion-tracking software, visitors can walk, jog or run to power their puma through 3 virtual environments. Combining eye-catching architecture with 3D modelling, we built both the physical and virtual experience to fashion a forward-thinking trialing campaign.

Credits
Brand: PUMA
Campaign: PUMA Run My Way
Agency: MediaMonks
Creative Director: Brandon Tucs
Creative: Roan Laenen
Experiential Lead – Quentin de la Martiniere
Project Manager – Dennis de Rooij
Designer – Duan Tianju
Lead Designer – Artur Dias
Unity Developer – Pieter van der Sluis, Roberto Nunez, Martin Koning, Glenn Korver
Technical Artist – Narendra Yenugula
Backend Developer – Ingram van Helvoort
3D Artist – Meinte van der Spiegel, Kara Leibbrandt
Illustrator – Tim van ‘t Hoff
Senior Illustrator – Mattyn Klaasen
Illustrator Director – Edouard Relou
Composer – Einar Ihle
Sound Designer – Dave van Luttervelt

Tags:
OOH, Outdoor Campaign, Shanghai square, Motion-Tracking Technology, Innovation, 3D modelling, Virtual Experience, Puma Running, PUMA Run My Way, Interactive Campaign, China