Re-route Billboard by Ministry of Land, Infrastructure and Transport of Korea & Naver App

Re-route Billboard – A simple way to prevent accidents

 

 
Drivers speeding around school zones in Korea became a serious national issue. Even lawmakers have passed an unprecedented law that punishes drivers up to a life sentence when they accidentally kill children. However, we’ve learned that almost all modern drivers use navigations when driving. So Hongik University decided to create Re-route Billboard, a billboard with multiple used smartphones with the navigation app on when kids go in and out of the school. The billboard will develop artificial traffic, signal all the navigation systems to reroute vehicles to avoid the roads around schools.
 
Awards
Clio Awards 2020
New York Festivals International Advertising Awards®
 
Credits
Campaign: Re-route Billboard
Client: Ministry of Land, Infrastructure and Transport of Korea, Naver App
Advertising School: Hongik University, South Korea
Students: Hyeongjin Noh, Kyungeun Park, Seohyun Hwang, Junsang Cho, Rin Choi, Donghyun Han, Yirang Jung, Chaemin Kim, Claire Seoyeon Kim, Jiwoo Lee, Chanjin Yoon, Sungkwon Ha
Tags: Best Outdoor Campaigns, Road Accident, Public Interest Ads