Responsible Billboard – AB InBev

Responsible Billboard by AB InBev. Every year, more than 5,000 people die in accidents on brazilian roads. 65% of them involving alcohol. AB InBev’s truck fleet is the largest fleet in circulation in Brazil and our trucks travel these same roads, the message is very simple and direct: Where there is a driver, there can’t be Alcohol. Stickers on the trucks showed AB InBev’s non-alcoholic brands as well as the direct awareness message.

About AB InBev
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company based in Leuven, Belgium.

Credits
Client: AB InBev
Campaign: Responsible Billboard
Chief Creative Officer: Sergio Gordilho
Copywriter: Pedro Bullos
Art Director: Erico Braga
Designer: Yllo Pedra
Director: Pedro de La Fuente
Corazon Filmes
Category: Food & Beverage

This campaign is about:
Best alcohol campaign, Best drinking campaign, Best beer campaigns, Best OOH campaigns, Outdoor, Corona, Stella Artois, Budweiser, Lipton, Pepsi