Samsonite Weight Tag – make your traveling experience better

The Samsonite Weight Tag solves the biggest travel headaches for passengers. The simple elegance of the design is so unique it has patents pending in several countries, including the US, China, and Mexico.

Every year, airlines make millions of dollars in fees for overweight luggage. This causes great anxiety and stress for the passenger as they head to the airport, approach the scale, they do not know whether they are going to have to deal with these costly fees. To avoid paying those hefty fees, passengers are asked to move to the side to repack their luggage. In a rush to get to their gate, this process is done in a rush of stuffing their carry-on bags—with the hope they can get through security and make their flight.

To address this problem, mcgarrybowen created a simple and easy to access solution. The idea took several months to develop, and the result is “Weight Tag.” This is a special paper tag made with a specific thickness and strategic perforations, that can hold up to exactly 50lb/23kg (maximum weight allowed on most airlines) before it snaps. The Weight Tag solves one of the greatest flight struggles for passengers. When it snaps, then passengers can repack their luggage before they get to the airport.

Credits:
Brand: Samsonite
Campaign: Weight Tag
Advertising Agency: AC mcgarrybowen, Mexico City, Mexico
Chief Creative Officer: Sebastian Arrechedera
General Creative Director: Orlando Montiel, Manuel Massonneau
Art Director: Jesús Paredes, Ismael Mora
Client Service Chairman: Juan Claverol
CEO: Miquel Daura
Chief Operating Officer: Marta Gilabert
Account Director: Brenda Weil, José Marco Kidwell
Agency Producer: Rodrigo Guerrero, Aida Garatea

Tags:
Direct Marketing, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads, Social media marketing, Marketing Strategy, Creativity, Samsonite Weight Tag, Airline