Every living being on this planet has a need to connect with something greater than itself. From the tiniest snail attempting to cross a vast and unpredictable sidewalk, to each surfer ignoring their own fragile ‘shells’ every time they paddle out into the awesome power of the ocean.
Samsung believes it’s this basic need that leads to progress, and that progress always leads to more progress. As sponsor of the WSL World Championship Tour, Samsung has continually witnessed the world’s best surfers push their limits and in the process, spread the love of the sport to new and unexpected parts of the world.
In ‘Snail,’ we watch as a young boy in India pushes beyond both his physical and cultural limitations to connect with a world of surfing he’s only seen on his phone.
Come celebrate with Samsung.
Proud sponsor of those who defy barriers.
Advertising Agency: Leo Burnett, Chicago, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Britt Nolan
Creative Director: Brian Siedband, Gordy Sang, Rob Calabro
Senior Art Director: Luis Marques
Executive Producer: Matt Blitz
Senior Producer: Bonnie Van Steen
Global Account Director: Radim Svoboda
Account Director: Ashley Beam
Global Account Supervisor: Huy Ngo
Global Strategy Director: Kara Yang
Strategy Director: Christopher Bridgland
Director of Celebrity Services: Peggy Walter
Production Company: Park Pictures
Director: AG Rojas
Executive Producers: Jackie Kelman Bisbee, Dinah Rodriguez