Skating’s cool. So is Coca-Cola. How cool is putting them together?
Coca-Cola’s iconic logo has the right curves to stand out anywhere it is seen. And now someone realized they are perfect to skate too! What’s more, riding the logo doesn’t just make you thirsty, it also tells you what’s the coolest drink to quench that thirst.
Skating’s cool. So is Coca-Cola.
Credits:
Advertising Agency: WMcCann, Brazil
Chief Creative Officer: Washington Olivetto
Creative VP: Guime Davidson
Creative Director: Carlos Ia Murad
Creatives: Adriano Nuevo, Victor Martins, Felipe Racca
Planning: Hui Jin Park, Roberto Vianello, Igor Santos
Account Service: Marcio Borges, Juliana Senna, Bruna Paraizo, Gustavo Tupinambá
Media planning: Carla Dart, Elton Baesso, Paloma Cordeiro, Ione Ribeiro, Maria Luiza Kruel
VP of Production: Marcelo Hack
RTVC: Regina Knapp, Viviane Dias, Natalia Soares
Production company: Hardcuore
Film Directors: Rafael Cazes, Breno Pineschi
Production Director: Jazmin Castillo
Photography Director: Breno Cunha, Guilherme Sussekind
Post Production: Hebert Marmo
Sound Production: Diogo Strauz
Interpreters: Ledjane Motta, Maria Pia Saboia
Author: Diogo Strausz
Project Director: Karina Rios
Project Manager: Luana Carvalho