The Felix project – Food not a luxury, but necessity

Food insecurity is a largely ignored but severe concern in even the most developed countries of the world. One out of every five people in London suffers from food poverty. Food poverty is an issue that can be completely eradicated from the world without even investing a huge amount of money. The solution to this problem already exists in our plates and big food manufacturing factories. Researches show that the world wastes more food than it eats, and we are generating almost thrice of the food we need to feed every single of the Earth’s residents. The UK food industry alone produces 2 million tons of surplus food every year, despite these almost 70000 children in London reaching school without breakfast. The Felix project aims to solve this problem by collecting the surplus food from all over London and distributing it to many needy schools.

This campaign’s effect has been such that they received almost double the number of donations they initially estimated and got wide coverage on social media with the help of Social 8 and Food tryb and a large number of social media influencers. The campaigners were also able to secure a great amount of coverage from BBC and London live.

The Felix project has given rise to a much-needed movement of delivering the excess food to the right place. More such campaigns need to come up.