Barilla: The Rooftop Match with Roger Federer – Not your ordinary Tennis Match
The year 2020 has been tragic for many of us, but the only good thing that happened is the great surge in the number of people getting viral this year. Two teenagers from Italy named Carola and Vitoria went viral when the video of them playing tennis got viral, but this was not just an ordinary tennis match where you play on a flat surface on the ground level. This was The Rooftop Match of Tennis. The two girls, who are diehard tennis fans, played their beloved sport in strict accordance with Social distancing guidelines and so decided to play the game from their rooftops. The famous Italian Pasta brand Barilla decided to unite these girls with their all-time favorite tennis star Roger Federer.
The two girls got to meet Roger Federer and went into a fun Rooftop match with Roger Federer. This campaign was thought of when Barilla and Roger Federer saw the video of the Italian girls playing in their unique way.
The campaign received wide coverage and got around 35 Million views and Millions of interactions on the internet. The campaign also displays the importance of staying happy in difficult times.
Credits
Campaign: The Rooftop Match
Client: Barilla
Advertising Agency: We Are Social, Italy
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Associate Creative Director: Stefano Cucinotta, Andrea Fumagalli
Senior Art Director: Daria Paraboni
Senior Creative: Laura Venuti
Art Director: Alice Martinucci
Senior Editor: Giuseppe Schiavone
Group Account Director: Sandro Amabili
Account Director: Luca Di Palma
Account Manager: Ginevra Locatelli
Writer: Francesco Pierucci
Executive Producer / BRW Filmland: Luca Orlando
Line Producer: Viviana Biondolillo
Scenografo: Eugenia Tartarelli
Montaggio: Tex – Paolo Forestale
Post-produzione Video: Tex
Post-Produzione Audio: Fonovideosynch
Regia: Beppe Tufarulo
DOP: Johan Florez
International Digital Coordinator / OMD: Roberto Facconi
International Digital Director: Fabrizio Maggioni
Consultant / Hill+Knowlton Strategies: Angelina Zoner
Senior Business Manager / Omnicom Public Relation Group: Paola Chiasserini
Client Manager: Jordana Hassan
