Thrill Ride Experience

Camry is known for being reliable, but not necessarily exciting. To change this perception, we built a giant roller coaster and took a few hundred unsuspecting people through it in regular stock Camrys that were driven by stunt drivers. For those who couldn’t attend the two-day event, we created two digital experiences. The first was an immersive 360-degree street view web banner where people could experience the entire track. We also created a multi-cam experience of the ride that used YouTube annotation to seamlessly switch between eight different POVs.

Brand: Toyota
Product: Toyota Camry
Agency: Saatchi & Saatchi/Los Angeles
Source: One Show, Youtube Channel

Comments to Thrill Ride Experience

  • Thanks for finally talking about > Thrill Ride Experience – » Campaigns of
    the world < Liked it!

    Anonymous January 13, 2015 9:54 AM Reply

What do you think about this?

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