The Times of India: Times Out and Proud Classifieds

Times Out and Proud Classifieds campaign by The Times of India portrays a captivating story of people from the LGBTQ community and their families who have been living with the hope of an inclusive world.

#TimesOutAndProud

In September 2018, The Supreme Court of India decriminalised homosexuality. But it changed little for the LGBTQ community. An editorial choice by The Times of India led to the redesigning of its classifieds as the Times Out & Proud Classifieds – a free space where the community could come out, look for jobs, homes, life partners and make announcements. It was an inclusive platform that helped integrate the community into society, and helped position TOI as a modern, informed paper. Classifieds grew by an unprecedented 2.6% as every other media declined, generating 3.3 billion in earned media.

Credits
Campaign: Times Out and Proud Classifieds
Original Campaign
Advertiser Brand: The Times of India, Mumbai
Advertising Agency: FCB India, Gurugram