#ParksNotParking | Uber urges people to convert parking areas into parks

Privately owned cars are covering a lot of space. Especially the parks where our kids play. It’s time we bring those parks back in play and make sure the game of cricket never stops. #ParksNotParking

 
As an official partner and sponsor of the ICC Men’s World Cup 2019, Uber is cashing in on the ongoing excitement around cricket by launching a digital-first campaign, #ParksNotParking, supported by exciting on-ground activations across Mumbai, Delhi, and Bengaluru. Sustainability and the idea of rethinking urban planning and spaces is the inspiration behind their new campaign, which launched on 20th June 2019.

The campaign aims to raise awareness about the ills of growing congestion and pollution in cities, turning many of them into giant parking lots, thereby underscoring the urgent need to utilize better urban spaces for building parks. Besides providing much-needed oxygen, parks will also provide residents and sports enthusiasts with space to play.

Rapidly rising urban populations and increasing private car ownership have restricted green and playing spaces. The much loved “gully” cricket, which has enabled millions of Indian children to enjoy the game and helped build India’s cricketing prowess, is losing popularity. Through the #ParksNotParking campaign, Uber hopes to shape a movement to restrict parking and reignite the passion for gully cricket.
Cricket nets will be set up in high footfall areas in Regal cinemas in Mumbai, South Extension in Delhi, and Phoenix Market City in Bangalore to encourage residents to play the game and rethink how, more importantly, to rethink how we can build more sustainable cities.

Tags: Uber Ads, Parks Not Parking, Awareness Campaign, On-ground activation, Brand activation, On-ground Marketing, Uber News