As part of our Do Us A Flavour campaign, we at Walkers Crisps put Gary Lineker inside a Twitter-activated vending machine. Watch to see how people reacted as he surprised them with free packs of the 6 Do Us A Flavour finalists.
We transformed two bus shelters along London’s Oxford Street and one in Clapham Junction into interactive Twitter-activated vending machines. We had Gary Lineker trapped inside (not literally, of course), just waiting to hand out bags of our six Do Us A Flavour finalists. All you had to do was tweet a unique hashtag to the Walkers bus stop machine to let Gary know you’d like to try some of his crisps, and watch as he drops them down the chute for you!
Client: Walkers Crisps
Campaign Title: Twitter Vending Machine
Advertising Agency: AMVBBDO, UK