7 Reasons why Indians are lazy and proud | Dunzo’s humorous take on Urban India

Dunzo is an Indian company that provides logistics and on-demand delivery services. The logistics provider is best known for the 24/7 delivery service functional in Bengaluru, Delhi, Gurgaon, Pune, Chennai, and Hyderabad. Headquartered in the silicon valley of India, Dunzo has caught the limelight once again owing to one recent campaign. In the form of an infographic published on Medium, Dunzo painted a picture of its successful year by dipping the digital-pen in the ink of humour.

The narrative embedded in the infographic used witty remarks and sharp one-liners to outline reasons causing urban India’s love-affair with laziness. For instance, one section of the campaign misspelled November as Movember and presented information about the number of razors sold that month. In one part of the infographic, Dunzo even provided the number of deliveries made within a distance of 100 meters. The careful tweaking of popular phrases was also rampant throughout the publication. The phrase, Nice to meet you, was transformed into Rice to meet you to depict the number of Biryani deliveries made in 2018. All in all, seven jocular statements presented Dunzo’s take on urban India’s usage of the ‘anything anytime’ delivery app.

One could even interpret an attempt at social activism hidden inside the comical undertone of the campaign. Maybe, the company was trying to call out the lazy lifestyle of India’s urban population. Regardless of its intended motive, the infographic garnered 946 claps on Medium while generating some laughs.

We feel that more companies should take a note from Dunzo’s take on marketing, and try to inculcate humour in their campaigns. It is a definitive way to connect with audiences and adds a layer of nuance to advertising endeavours.

Website: https://www.dunzo.in/
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