Amnesty International used the popularity of FIFA World Cup to raise the awareness about the absurd “anti-gay propaganda” law – in order to stand up for gay and lesbian rights in Russia – as FIFA World Cup 2018 takes place there. As always, football players from different national teams will be seen in quite intimate physical positions which are a natural part of emotional moments from football fields, especially when celebrating a goal. And that can be surprisingly dangerous. According to the Russian law, they could be fined, deported or even put in jail… They can go to jail for 15 days. For this.
“Amnesty considers that such a law interferes with the right to freedom of expression and fights for its abolition. The law has a negative impact on the efforts of LGBT + organizations and individual activists.”-said Martin Balcar, Head of Amnesty International CR.
Brand: Amnesty International
Advertising Agency: Havas, Prague, Czech Republic
Creative Director / Art Director: Jakub Kolarik
Creative Director / Copywriter: Petr Cech
Art Director: Pavel Slovacek
Photographer: Miro Minarovych
Producer: Barbora Safarikova
Account Manager: Martina Figurova
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Print Advertising, Czechia, Public Interest, NGO, Amnesty International, Havas, Gay Propaganda Act, Human Rights, LGBT, Print campaign