Amnesty International: Safety Distance

Amnesty International print campaign ‘Safety Distance’ created by VMLY&R

Thousands of Central American migrants leave their countries searching for a better future, even during the COVID-19 pandemic. Through the language of “Social Distancing”, Amnesty International show the parallel between the distance that saves some people’s lives and how two meters are not enough for the migrant population of Central America.

Credits
Advertising Agency: VMLY&R, Colombia
Brand: Amnesty International
Campaign: Safety Distance
CEO: Catalina Sánchez
CCO: Santiago Cuesta
Creative Director: Cristian Forero Yusti
Art Directors: Andrés Gómez, Jéssica Gómez
Copywriter: Sara Vega Mateus
Illustrator: Mateo Aguirre