World’s First Animated COVID Mask – in aid of Great Ormond Street Hospital

World’s First Animated COVID Mask – in aid of Great Ormond Street Hospital. Top animation directors unite for a unique project to raise money for a children’s charity.

Yannis Konstantinidis, the Creative Director and founder of NOMINT created the world’s first animated face mask to support the world-renowned London-based Great Ormond Street Hospital Children’s Charity. The ‘animated’ mask is a beautiful stop-motion animation of 400 unique cloth masks, animated together to create a parade of colorful moving images. Masks can be purchased and additional donations to the charity can be made on the projects Indiegogo campaign here.

Yannis partnered with animation studios, animators, and directors, including Giant Ant, Ori Toor, Henrique Barone, Clim Studio, and Rafael Varona, who donated their time and talents to the cause. Pairing his directorial talent with their expertise, he endeavored to transform the mask–now a commonplace and lifesaving accessory in our society–into a beautiful, optimistic, and hopeful canvas of creative expression.

All animators and directors delivered the animations that would make the 400+ frames for the stop-motion piece to Yannis, one for each mask, who adapted the 2D animations to the unique mask layout. He considered myriad potential mask materials, printing processes, assembly, and more to craft the most durable, colorful, and usable mask for this artistic experiment. He prioritized vibrant, whimsical animation sequences, aiming for pieces that would instill hope and positivity. After reformatting the animations and printing on masks, they were next assembled using a denim outer layer and cotton inner lining before being filmed in sequence to bring the illustrations to animated life.

“Animation at its core has always been about taking something inanimate and mundane and bringing it to life, with a new sense of magic and excitement,” notes Yannis. “Reframing a face mask as a fresh canvas allows for artistry that may open people’s eyes to the endless possibilities around us.”

This campaign is about:
Great Ormond Street Hospital, Best Fund raising campaign, COVID-19 pandemic, Animated COVID Mask