Army “Don’t become a better you”

British Army recruitment campaign.
The ads feature messages such as “Don’t join the Army” and “Don’t become a better you”.



Advertiser: Army
Agency: Karmarama
Executive creative director: Adam Kean
Chief creative officer: Nik Studzinski
Sector: Government/non-profit
Exposure: United Kingdom

Leave a Comment

Your email address will not be published. Required fields are marked *

%d bloggers like this: