When a friend turns the years, what better than to make a good greeting. Whether you are a person or a company, the beautiful gesture is worth it for all the moments and stories that you have spent together. For this reason, BMW wanted to do something special to celebrate the 60th anniversary of the BTCC (British Touring Car Championship), one of the most beloved, illustrious and famous automobile competitions.
Since its creation in 1958, the BTCC has stood out for its uniqueness, its own regulations, dedicated figures who competed in it, and most importantly, it has won millions of fans around the world. For this reason, BMW and the FCB Inferno agency wanted to celebrate by creating a collection of five posters representing each decade of the brand’s participation in the championship.
From the 60s to the 2000s, each graphic is designed especially for its time, combining art styles with the participating cars of that era. The idea was to highlight the “passion for BMW racing” through these designs. The exclusive posters were available at a stand of the company in Snetterton Circuit on July 29. The people who have had the luck to get some, have taken home a piece of the history of the sport of cars.
Advertising Agency: FCB Inferno, UK
Business Director: Laura Kelly
Account Manager: George Bell
Account Assistant: Daniella Wilmot
Senior Project Manager: Feven Mehari
Creative Director: Becky McOwen-Banks
Art Director: Greg Harvey
Copywriter: Mike MacKenzie
Community Manager: Sam Zamani
’60s Pop Art Illustrator: Garry Walton
’70’s Collage Illustrator: Martin O’Neill
’80s Tech Noir Illustrator: Van Orton
’90s Memphis Illustrator: Yukai Du
’00s Stencil Illustrator: Katie Edwards
This Print Advertising is about:
British Touring Car Championship, BMW, Car, FCB Inferno, FCB, Posters, Creative, Illustrations, BMW racing, Print