In every part of India guests are treated in the best possible way. All Indians swear by the phrase “Atithi Devo Bhava” which means that guests are equal to god. Almost every household, no matter their culture, tea is the often the first thing that is offered to the Guests. Through this campaign artist tried to show that Red Label tea can be the perfect host. Even if your language and the greetings are different, the emotion that is connected with those greetings and hospitality is the same. The theme of the campaign is “chai ek, swaagat anek” which roughly translates as one tea, many greetings.
Brand: Brooke bond
Campaign: Chai Ek,Swaagat Anek
Artist: Shipra Goel
School: College of art, New Delhi
This Article is about:
Print Advertising, Creative Print Ads, Brooke Bond, Red Label