Budweiser on International Women’s Day reimagines some of its historically sexist ads with #SeeHer
For International Women’s Day today, Budweiser has dredged up three of its own embarrassing ads from the Mad Men era, and cleverly updated them with a modern take.
Budweiser is also promoting its partnership with #SeeHer, an industry effort to improve how women are portrayed across all advertising.
Revisiting the embarrasing work of half-century ago. Sexist Old Ads for Women’s Day
Credits
Client: Budweiser
Group Vice President, Core & Value: Ricardo Marques
Vice President, Marketing: Monica Rustgi
Senior Brand Director: Madison Pietrowski
Senior Brand Manager, Digital: Marni Hamberg
Brand Manager: Hayley Kahn
Senior Media Manager: Erica Biancalana
Archives Director: Tracy Lauer
Agency: VaynerMedia
Chief Creative Officer: Steve Babcock
Group Creative Director: Adam Lock
Creative Director: Todd Bradley
Associate Creative Director: Harrison Barron
Associate Creative Director: Jes Vallee
Senior Copywriter: Chelsea Furlong
Art Director: Casey Burke
EVP: Nick Miaritis
VP, Group Account Director: Joe Leotta
Account Director: Alex Slavin
Account Executive: Donald Spampinato
Project Manager: Katherine Penland
Chief Production Officer: Aaron Kovan
Agency Executive Producer: Cassandra Reuter
Art & Illustration
Illustrator “This Calls For A Budweiser“: Heather Landis
Illustrator “Where There’s Life… There’s Bud“: Nicole Evans
Illustrator “She Found She Had It All“: Dena Cooper
Tags:
Mad Men era, International Women’s Day ads, Women’s Day Campaigns, Happy Women’s Day, Women’s Day ads 2019, Budweiser, VaynerMedia, Budweiser campaigns, Illustrator, sexist ads, Print Campaign, Print Advertising, Print Advert, Budweiser Print Ads, Beer Ads, Beer campaigns, International Women’s Day campaigns
