Ceylinco Life: Draw your pint and save a life | Blood Donation Camp 2019

Ceylinco Life presents Draw your pint and save a life campaign for Blood Donation Camp 2019

At times of crisis, Sri Lankans flock to donate blood. This was evident during the 30 years of conflict, and more recently during the April 2019 Easter bombings at churches and hotels. It represents civil society coming together to face a common adversity. However, as months pass and memories fade, people tend to forget the injured who may still be recovering and need continuous treatment, including blood transfusions.

Task: Mobilize Ceylinco Life’s stakeholder community with a CSR initiative to support the recovery efforts through blood donation camps across the island.

Creative Idea: Draw your pint and save a life.

Credits
Advertising Agency: Phoenix Ogilvy, Colombo, Sri Lanka
Chief Executive Creative Officer: Rajiv R. Menon
Senior Art Director: Rogger Kenneth Schales
English Copywriter: Rajiv R. Menon
Senior Account Manager: Imraz Shiblydeen

Tags:
Ogilvy, Sri Lanka, Ceylinco Life,Finance, Health, Public Interest, NGO, CSR initiative, Blood Donation Camp 2019, Print Ad, Print Advertising, Digital, Print Campaign, Blood Donation Campaign