The “She was asking for it” collection from the Israeli brand Comme il faut of clothing with slogans and remarks that link women clothing and rapes highlights the hypocrisy of people who relate rapes to clothing. No woman ask for sexual assault or rape. The advertisement very importantly takes the attitude of blaming the victims.
The Israeli brand comme-il-faut cleverly attacks all the people who make an absurd correlation between clothing and sexual assaults. The sarcasm with which they put slogans with each type of clothing is commendable. It highlights that women never invite rapists. No matter what they wear!
It is a thought provoking advertisement that shames everyone who links women clothing with rape. Gefen Team has managed to use creativity and sarcasm with simplicity to bring out a very sensitive yet important issue.
Advertising Agency: Gefen Team, Israel
Video Related to:
Women rights, Rape law, rapist, sexual assault, Rape, women clothing, hypocrisy of people, Israeli, comme il faut, thought provoking advertisement, creativity, and sarcasm, GefenTeam, Israeli fashion brand, feminist agendas, Comme Il Faut’s stores, Association of Rape Crisis Centers in Israel, Marketing Ads, Digital Campaigns, Advertising Agency