Toys should live forever.

Duracell: Toys should live forever.

Credits:
Advertising Agency:Grey, London, United Kingdom
Executive Creative Directors:Nils Leonard, Dave Monk, Vicki Maguire
Creative Directors:Gary Mcnulty, Paul Moran
Creatives:Mike Kennedy, Pauline Ashford
Account team:Philippa Baldwin, Sophie Morgan, Jessica Hockey, Fran Goring
Creative producers:Rhys Chapman, Sam Morton
Planners:Matt Gladstone, Matt Buttrick
Production Company:George Grace Presents
Illustrator:Alan Murray
Designer:Ryan Shellard