Durex Care Emoji: Caring about yourself can help save others

Durex Care Emoji: One of the things we learned during the #COVID19 crisis is that caring about yourself can help save others. But, truly, the same goes to condom use. So, when Facebook launched its new “care” emoji, we saw a great opportunity to raise awareness and address this issue. After all, sex is going to be a part of our lives, even when lockdown ends!

Credits
Campaign: Durex Care Emoji
Advertising Agency: socialab, Athens, Greece
Copywriter: Dimitris Grimanelis
Art Director: Thanasis Chondronasios
Creative Director: George Paschalidis
Chief Strategist: Tasos Veliadis
Designer: Maria Chanioti
Account Director: Dora Lourida

Tags:
COVID-19, COVID-19 Crisis, Lockdown, Awareness, Print Advert, Print Advertising