Eesti Haigekassa – What’s Your Excuse?

Obesity in office workers is a big problem in Estonia. People don’t move enough. We needed to shake society through unexpected examples via Print advertisement. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian.

Credits
Brand: Eesti Haigekassa
Campaign: What’s Your Excuse?
Advertising Agency: Optimist Creative, Tallinn, Estonia
Creative Director: Oliver Lomp
Project Manager: Kadri-Liis Nikopensius
Art Director: Bruno Palmik
Copywriter: Oliver Lomp
Photographer: Ken Oja
Additional credits: Matz Topkin, Rein Pärn, Jakob Rosin

Tags:
Print advertisement, Optimist Creative, Estonia for Eesti Haigekassa, Public Interest, NGO, Print advertising, Creative Print Ads, Print campaign, Creative Advert, What’s Your Excuse?, Eesti Haigekassa ads