El Tiempo: No black, no history, no news

El Tiempo, one of the largest newspapers in the country, joins the month of the Struggle for the Elimination of Racial Discrimination. An important moment to remember that without many characters of color, such as Michael Jordan, Muhammad Ali, or Jimi Hendrix, journalism would not have epic stories to tell and, therefore, great news.

Credits
Client: El Tiempo
Advertising Agency: Beat MullenLowe, Bogotá, Colombia
Creatives: Carlos Andrés Rodríguez, Duván Villegas, Sonia Barrera, Andrew López, Yekar Osorio, Samuel Prieto, Mateo Guerrero, Juan Villa