Equinox- As long as you ‘commit to something’

A series of seven new ads over three days in Los Angeles shot by Fashion photographer Steven Klein. EquinoxMadeMeDoItThey celebrate various forms of commitment, Equinox says, in socially relevant areas like activism, sexuality, lifestyle choices and women’s rights.

Credits:
Client: Equinox
Project: Commit to Something
Format: Print, Out-of-home, Digital, Social, In Club (windows/displays)
Chief Marketing Officer: Carlos Becil
Executive Creative Director: Liz Nolan
Senior Manager, Social Media: Caitlin Schneider
Manager, Social Media: Carly Roth
Senior Manager, Studio Services: Gisela Delgado
Print Production Assistant: Lisa Day
Senior Manager, Brand Communications: Ashley Anderson
Assistant Marketing Manager: Kathryn Morgan
Agency: Wieden + Kennedy, New York
Executive Creative Directors: Colleen DeCourcy
Creative Directors: John Parker & Sean McLaughlin
Copywriter: Rajeev Basu
Art Director: Mathieu Zarbatany
Art Director, Social: Alison Joseph
Director of Art Production: Deb Rosen
Photographer: Steven Klein
Account Director: Casey Jennings
Account Supervisor: Kristen Herrington
Account Executive: Jasmine Cogdell
Project Manager: Danielle Rounds
Business Affairs: Keri Rommel, Lindsey Timko
Brand Strategist: Neal Arthur
Content Strategist: Matt Simpson
Community Manager: James Williams
Designer: Design Director: Serifcan Ozcan; Designer: Brian Metcalf
Media Director of W+KNY: David Stopforth
Group Media Director: Ryan Haskins
Media Supervisor: Courtney Bernstein
Media Platforms: Yoni Freedman
Photographer: Steven Klein
Photographer’s Agent: Art Partner
Stylist: Mel Ottenberg
Set Designer: David White
Retouching Agency: Steven Klein Studio
Production Company: North Six
Executive Producer: Jordanna Vogel
Line Producer: Kellie Tissear