These thought provoking ads by Exito mobile showcases people holding barrels of a gun instead of a ‘selfie stick’. This in turn points out the dangers of over-sharing and boasting one’s wealth on the internet, since criminals also use the same platform.
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Officer: Hugo Corredor, Giovanni Martínez
Executive Creative Director:Diego Ortiz, Oscar Muñoz
Senior Art Director:Andrés Roa Ariza
Creative Director:Paulo César González, Ivan Henao
Köhler Studio Photographer: Martín Kohler
Account Director:Natalia Perez