Fevicol salutes the festivals of India and the way they bond Indians

Fevicol, the ultimate adhesive brand in India has always used moments from the Indian way of life in it’s communication. This time too, we used something uniquely India, our grand festivals. Think millions, not thousands. We saluted some these festivals and the way they bond Indians.

Credits
Brand: Pidilite’s Fevicol
Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officer & CoChairman: Tham Khai Meng
Executive Creative Director: Anurag Agnihotri
Executive Chairman: Piyush Pandey
Creative Director: Piyush Pandey
Senior Vice President: Vivek Verma
National Creative Director: Rajiv Rao
Senior Creative Director: Shahrukh Irani
Photographer: Nigel Killeen, Getty Images

Tags:
Fevicol, India, Festivals, Ogilvy & Mather, Piyush Pandey, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Pidilite