Fundación Honra: #WomanPandemic

So far, in 2020, violence against women and their femicides have increased throughout the Latin American region. The quarantine, the confinement, and the current fear of reporting have made visible a pandemic within the current pandemic, one that strikes only women and that it is even more lethal than any other. Together with Fundación Honra, an entity that takes care and worries about watching over and helping to the thousands of women who suffer from this violence, we created a campaign called #WomanPandemic.

A graphic campaign that shows that you don’t need a microscope to see this pandemic and above all that it is imperative to take charge and raise awareness that we live in a pandemic within another pandemic.

One that very few people have taken up with and that kills more than the deadliest viruses in history.

Credits:
Campaign: #WomanPandemic
Agency: Espinaca
Advertiser: Fundación Honra
Creative Director: David Thackeray
Art Director: Camilo Gonzalez
Copywriter: Gabriel Lara
Photography: Jota Velázquez
Makeup: Abigaíl Ruíz
Retouch: Custom Images
Country: Chile

This campaign is about:
gender violence, Domestic violence, domestic abuse, Woman Pandemic, Print advertising, Creative print ads