Getty Images: History Repeats – The history of equality. Captured and archived.

An attention-grabbing campaign that raises target group awareness for the fact that Getty Images, apart from being of the world’s largest online providers of daily and contemporary stock images, also has a huge historical archive that goes back to the beginnings of photography. History Repeats itself, is not just a saying. And they’re proving it with a bold online and offline campaign that puts current, unaltered Getty images in juxtaposition with historical ones that match visually and thematically. This effectively links the past with our present in a surprising way – all while elegantly referring to Getty’s historical archive.

Credits
Brand: Getty Images
Campaign: History Repeats
Advertising Agency: Havas Germany – Munich, Munich, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Nicolas Becker
Creative Director: Walter Ziegler
Creative Director: Michael Schoepf