Guinness – Don’t take on more than you can beer

During the festive period a lot of alcohol is consumed during celebrations, this Guinness Creative Print Ads seeks to encourage people to drink in moderation, using a play on words and familiar imagery.

Credits
Brand: Guinness
Campaign: Don’t take on more than you can beer
Advertising Agency: BBDO West Africa, Lagos, Nigeria
Executive Creative Director: Chuma Obumselu
Creative Director / Photographer: Kunle Akoleowo
Associate Creative Director / Copywriter: Jolomi Awala
Art Directors: Buchi Ugwumbah, Adebiyi Grillo
Traffic Manager: Uchechi Egonu
Account Director: Seun Odia

Tags:
Print, Nigeria, Alcoholic Drinks, Guinness, BBDO, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Best alcohol ads, Best alcoholic drinks ads, best beer ads, Best awareness campaigns