Hummel new campaign “Fights That Matter”

Untraditional athletes in this new campaign from the sports wear brand, Hummel. Where they celebrate fights for human rights, instead of celebrating fights won in sports.

Hummel | Fights That Matter - Bruisers

Hummel Fights That Matter - Khalida

Brand: Hummel
Campaign: Fights That Matter
Industry: Fashion & Clothing
Media type: Print
Advertising Agency: Mindshare, Copenhagen, Denmark
Creative Director / Copywriter: Kenneth Kaadtmann
Art Directors: Sune Overby, Sebastian Østgaard
Copywriter: Anne Ingevold
Photographer: Atli Thor

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