Leading up to World Press Freedom Day on May 3rd, 2018, IFEX launched its new global campaign ‘Leaders on Leaders’. The IFEX network of organizations is connected by a shared commitment to defend and promote freedom of expression as a fundamental human right.
In recent years there has been an increased amount of threat to press freedom from leaders around the globe. Our right to have access to all sides of a news story is being undermined.
The campaign uses a combination of print, OOH and social media to dramatize a world without press freedom. The campaign has been delivered across Canada, and relayed by local IFEX teams in 65 countries around the globe.
Campaign: Leaders on Leaders | #WorldPressFreedomDay
Advertising Agency: Juniper Park\TBWA Toronto, Canada
Chief Creative Officer: Graham Lang
Creative Directors: Andy Linardatos, Hylton Mann
Art Director: Yan Snajdr
Copywriter: Tom Mednick
Designer: Adam Damiani
Planner: Michael Kates
Managing Director: David Toto
Account Executive: Rita Ni
Senior Account Executive: Anne Legrand
Retouching House: Illusion / Bangkok