IKEA turns a 2X2 Magazine ad into a medium for pregnancy tests! – IKEA Pee Ad

IKEA is a champion when it comes to grabbing attention from the media and public with its clever, relevant, and creative campaigns. IKEA Pee Ad only reaffirms this which is a part of Ikea’s ongoing “Where Life Happens” theme for domestic advertising. Also, just recently its ‘ThisAbles’ campaign won Cannes Lions Grand Prix. What’s more commendable is the fact that it won in Health and Wellness Category despite being a furniture retailer. Wow! How cool is that!

Now, coming back to IKEA Pee Ad that ran in Sweden urging women to pee on the ad to know if she is pregnant or not. If she is then the ad reveals a hidden text showing a discounted rate on a baby crib. Åkestam Holst is the agency behind the idea and Mercene Labs behind the tech for the ad. Just so you know, they tested the tech and ad multiple times with pregnant women’s urine samples. We feel this is such a cool, private (without making women feel uncomfortable) and interesting way to offer an affordable solution to pregnant women.