IKEA: Plastic Surgery, a campaign to minimise plastic use

IKEA Plastic Surgery campaign

Plastics amount to 80% of all the garbage dumped into the world’s oceans, and has a horrifying impact on the ocean life.

IKEA will develop a series of toys depicting sea animals that are visibly transformed due to plastic. By bringing attention to this problem, we advocate minimising plastic use to our customers.

Credits
Advertising School: MADS, Moscow, Russian Federation
Art Director: E.trokhina
Copywriter: M.besov
Copywriter: A.valova
Copywriter: V.frolova
Copywriter: R.fekhredinov
Tutor: E.shilyaeva
Tutor: A.potekhin

Tags:
Print Advertising, Plastic Pollution, Animals, Creative Ads, Awareness Campaign