Innocence in Danger: Some touches never leave, Print ad by Publicis Pixelpark

Innocence in Danger combination daily struggle against various forms of abuse against children: violence, sexual abuse … In Germany, this NGO has worked with Publicis Pixelpark agency to set up a print campaign denouncing the extremely powerful violence against children.

The different visual highlight young children, the empty or sad look, which hands marks printed on the body. A symbolic way to show that too many children in the world suffer harm from abuse.

Advertising Agency: Publicis Pixelpark, Hamburg, Germany
Creative Director: Philipp Hentges, Franco Felipe, Timm Weber
Art Director:Franco Felipe
Copywriter:Philipp Hentges
Photographer:Achim Lippoth
Post Producer:Zerone CGI