Jeep – Take the wheel, print campaign by by Miami Ad School

Between the years 2010 and 2015, mainstream small SUV sales to women rose 34%, compared to a 22% increase for men, according to a Bloomberg report. However, SUVs aren’t marketed to them. Jeep wants to help change this. Modern women don’t want to sit next to the man while he drives. We make Jeep a celebration of young and adventurous women who go from a conference room to a mountaintop café on a whim. These are women who know no bounds and neither should their vehicle. Jeep – Take the wheel, Print Campaign by by Miami Ad School

Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand.

Credits:
Advertised brand: Jeep
Advert title: Take The Wheel
Media: Print
Advertising School: Miami Ad School, Mumbai, India
Art Directors: Ria Kulkarni, Saloni Doshi
Copywriter: Palak Kapadia

Tags:
Take the wheel, Print Campaign, Miami Ad School, Print advertising, Creative Print Ads, Creative Advert, Adventure, SUV