Juazeiro do Norte City Hall – Silence Can Kill

Silence Can Kill print campaign created by Flex And Comunicação for Juazeiro do Norte City Hall
In the state of Ceará, every year, thousands of women are victims of domestic violence. The number that doesn’t stop to increase in latest years.

The Maria da Penha Patrol is a project developed by Juazeiro do Norte City Hall which consists of a service that provides more safety and integrity to the women in the city. It will integrate about 20 female agents from the Civil Guard that will work to prevent and combat new aggression cases.

Maria da Penha Maia Fernandes is a Brazilian pharmacist who became famous for had fought for her abuser to be convicted. She has three daughters and is now the leader of adult women victims of domestic violence.

Credits
Brand: Juazeiro do Norte City Hall
Campaign: Silence Can Kill
Advertising Agency: Flex And Comunicação, Fortaleza, Brazil
Creative Director: André Nogueira
Art Director: Rafael Azevedo
Copywriter: André Nogueira

Tags:
Public Interest, NGO, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Stop domestic violence, Maria da Penha