Malyutka – Multicomplex nutrition for babies’ support

Campaign for “Malyutka” formula.
They decided to show ordinary life environment as a big, challenging, complicated world for babies. Usual things for grown-ups as sofa or lockers are obstacle course for infants.
And they need an energy to go through it.

Credits
Brand: Nutricia
Campaign: Multicomplex nutrition for babies’ support
Agency:FCB Almaty, Kazakhstan
Brand: Malyutka
Executive Creative Director:
Creative Director: Kostantin Sobol
Art Director: Sergey Starykh, Sergey Bisenbayev
Copywriter: Dauren Shubayev
Account Manager: Farida Akhmetova
Director of Strategy: Dmitry Grobov