Malyutka – Multicomplex nutrition for babies’ support

Campaign for “Malyutka” formula.
They decided to show ordinary life environment as a big, challenging, complicated world for babies. Usual things for grown-ups as sofa or lockers are obstacle course for infants.
And they need an energy to go through it.

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Malutka_fest_horse_cotw

Malutka_fest_sofa_cotw

Credits
Brand: Nutricia
Campaign: Multicomplex nutrition for babies’ support
Agency:FCB Almaty, Kazakhstan
Brand: Malyutka
Executive Creative Director:
Creative Director: Kostantin Sobol
Art Director: Sergey Starykh, Sergey Bisenbayev
Copywriter: Dauren Shubayev
Account Manager: Farida Akhmetova
Director of Strategy: Dmitry Grobov


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