Manforce Condoms: #DontMessAround | Unprotected sex can be pleasurable, but it’s unprotected for a reason
India’s largest selling condom brand, Manforce Condoms, has come up with a new campaign, #DontMessAround, urging people not to create a mess while engaging in unprotected intercourse but instead play it safe and use protection. As a leading brand in the industry, Manforce, through this campaign, focuses on a larger responsibility of educating people to use condoms as messy scenarios which will be related to the situations of post-unprotected sex.
The brand is giving a message that ‘Unprotected sex can be pleasurable, but it’s unprotected for a reason.’ Unprotected sex can come with bigger problems such as STDs and unwanted pregnancy. Moreover, it can cause a messy experience, and no one ever talks about that.
Through this campaign, the brand wants to remind people of the childhood memories when we used to play around, and our teachers or parents used to tell us not to mess around and play safe. Similarly, Manforce condoms as a brand is here to act as a guardian to its users and tell them “#DontMessAround” while playing; just put on a Manforce and be safe.
Joy Chatterjee, DGM, Mankind Pharma, said, “Through this campaign, the intention is to show how messy of an experience it can be if you decide to go raw instead of using a condom. We have always been committed to our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses #DontMessAround, Put on a Manforce to avoid unprotected sex and sexual diseases”.
It is essential to play safe rather than create a messy experience because safety plays an important role in strengthening the bond between partners when it comes to a physical relationship.
Credits
Brand: Mankind Pharma
Product: Manforce Condoms
Campaign: #DontMessAround
Agency: Grapes Digital