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Mathrubhumi turned its newspaper into gift wrapping paper for Christmas gifts

Mathrubhumi turned its newspaper into gift wrapping paper for Christmas gifts

Mathrubhumi christmas ad 2019

Mathrubhumi Christmas Ad 2019

Every year, a huge amount of waste is generated around the holiday season, as people go on a gifting spree. The main culprit? Gift-wrapping paper. This year, Mathrubhumi decided to do something that would help people not only give their loved ones a gift, but give nature a gift as well.

Presenting the Mathrubhumi Christmas Special – a unique Christmas-themed supplement published on the Sunday before Christmas. The 4-page supplement goes beyond Christmas-themed news and incorporates a custom gift-wrap design on the inside pages. Once people were done reading the paper, they could simply flip it over and reuse it to wrap their Christmas gifts! With a simple innovation, Mathrubhumi is doing its bit to make this Christmas greener and merrier as well.

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Mathrubhumi Christmas Ad 2019, Christmas Campaigns, Print Ads, Print Campaign, Print Advert, Newspaper, Gifts