McDonald’s: Directional Campaign

McDonald’s Directional Campaign featuring its iconic French fries shows the way in this new Print Campaign.

In advertising, showing a brand’s direction is usually summed up to its logo and a arrow. McDonald’s France decide to stand out with a directional campaign inspired by an emblematic artistic movement of the 21st Century: minimalism.

Pictured on a color patch, French fries shows the way. According to the direction, 8 colors are proposed to make 64 different combinations.

Thanks to this new campaign, you’ll never take the wrong way anymore!

Credits
Brand: McDonald’s
Campaign: Directional Campaign
Advertising Agency: TBWA\Paris, France
Account Supervisors : Xavier Royaux, José Jacinto, Benoit Kolb
Agency Account Managers : Jonathan Serog, Julie Montagneé, Matthieu Charles
Executive Creative Directors : Benjamin Marchal & Faustin Claverie
Art Directors: Camille Roulant, Emile Chiumino

Tags:
French Fries, McDonald’s, Directional Campaign, TBWA\Paris, France, Print advertising, Creative Print Ads, Print campaign, Creative Advert