McDonald’s: Share the Love #NationalFrenchFryDay

People love McDonald’s World Famous Fries and they love sharing them too – making them one of the most shared foods in the world. So in honor of last Saturday’s #NationalFrenchFryDay (July 13), McDonald’s celebrated with a national campaign encouraging consumers to Share the Love.

The Share the Love work, which was created by We Are Unlimited in partnership with McDonald’s, highlighted the variety of people who love to share McDonald’s fries. The creative showcases two different hands forming the iconic golden arches coming together over French Fries. The campaign images, which were shot by famed editorial photographer Mark Seliger, drew customers in and remained a constant across all platforms – from social, to CRM, to Out of Home adverts, in-restaurant imagery, and even a billboard above the McDonald’s Time Square flagship location.
Also on #NationalFrenchFryDay, McDonald’s shared the love with Fry fans across the United States by giving a free medium McDonald’s fry with any order on McDelivery with Uber Eats.

Client
Brand: McDonald’s
Chief Marketing Officer: Morgan Flatley
Vice President of Marketing, Brand Content and Engagement: Kenny Mitchell
Sr. Director, Brand Content: Julie Wenger
Retail Experience Director: Betsy Zurek
Social Engagement/Customer Experience Manager: Joe Piaskowy
Brand & Content Manager: Karen Adland
Retail Experience Manager: Patrice Devaughn
Sr. Manager, National Media: Jamie Krinsky
Manager, Public Relations and Brand Engagement: Trent Stafford
Productions Operations Manager: Janie Posadas Reyes
Sr. Manager CRM: Janine Ogren
Digital Marketing Manager: Omer Navaid

CREATIVE AGENCY: We Are Unlimited
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya
Managing Director, We Are Unlimited: Chris Loeffler
Head of Account Management, We Are Unlimited: Melanie Behling
Head of Social Media Strategy, We Are Unlimited: Lora Stock
Creative Director, We Are Unlimited: Mark Wegwerth
Associate Creative Director, We Are Unlimited: Jonathan Pliego
Associate Creative Director, We Are Unlimited: Sean Collander
Art Director, We Are Unlimited: Shelby Tamura
Copywriter, We Are Unlimited: Rachel Dawer
Account Director, We Are Unlimited: Kate Kerans
Account Supervisor, We Are Unlimited: Nika Longo
Account Executive, We Are Unlimited: Chelsea Chamberlain
Art Producer, We Are Unlimited: Jessica Sokolowski
Executive Producer, We Are Unlimited: Marianne Newton
Senior Content Producer, We Are Unlimited: Ross Greenblat
Project Manager, We Are Unlimited: Lauren Lumsden
Head of Design, We Are Unlimited: Aya Baeshean
Senior Designer, We Are Unlimited: Marcus McCoy
Digital Project Manager, We Are Unlimited: Sarah Fielding
Creative Director, We Are Unlimited: Jim White
Copywriter, We Are Unlimited: Patrick Winegar
Social Publisher, We Are Unlimited: Roma Real
Sr. Production Business Manager, We Are Unlimited: Ryan Hentsch
Senior Talent Manager, We Are Unlimited: Michelle Sanchez
Account Executive, We Are Unlimited: Justin Duchene
PRODUCTION COMPANY: Mark Seliger Photography
Photographer: Mark Seliger
Producer: Coco Knudson
Agent / Executive Producer: Ruth Levy

Archivist & Post-Production Manager: Rachel Crowe
Printer / Retoucher: Salvatore Fabbri

EDITORIAL: We Are Unlimited
Studio Operations Director: Jorie Landfear
Editor & Videographer: Nicholas Maher
Facility Producer: Rachel Lee
Head of Motion Graphics: Chris Guy

MEDIA AGENCY: OMD
Managing Director: Susanna Earnest
Director, Social Media: Maura McNulty
Senior Social Media Strategist: Liz Wendt
Social Media Supervisor: Kelly Martin
Supervisor: Max Klindt
Strategist: Blake Stezskal
Associate Director, Outdoor Media Group: Joo Han

CUSTOMER ENGAGEMENT AGENCY: The Marketing Store
SVP, Chief Creative Officer: Jim Eby
Art Director, Ryan Smith
Art Director, Jackie Avellar
Senior Copywriter: Sarah Davis
Associate Marketing Operations Manager: Mallory Tannous
Account Supervisor: Hannah McClelland

DIGITAL MARKETING AGENCY: RAPP
Creative Director: Kevin Green
Associate Creative Director: Anna Lee Doughtie
Associate Director, Experience Planning: Max Braun
Account Supervisor: Ania Malus-Kitzmann
Account Supervisor: Kerry Roach
Director, Project Management: Emily Davis

PR AGENCY: WE Communications
Account Director: Kristen Thompson
Account Manager: Madison Cushman
Senior Account Executive: Abby Smith

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert