Mosaic Life Insurance: Protect Yourself From 2020

Protect yourself from 2020, a campaign to remind people about the importance of protection.

Individuals around the world have had a lot to contend with in 2020 – between wildfires in Australia and western parts of the U.S., the prevalence of “murder hornets” in B.C., and of course, the global COVID-19 pandemic, and it hasn’t been a great year, to put it mildly.

The unpredictability of 2020, and life in general, was the central insight that led to the development of Mosaic Life Insurance’s “Protect yourself from 2020″ campaign, which aims to get Canadians talking about, and considering, purchasing life insurance.

The campaign also looks to create awareness for Mosaic, which is a part of legacy insurer First Canadian Insurance and was launched just over a year ago. Created by agency Conflict, Protect yourself from 2020 features OOH ads in markets like Toronto and Edmonton, as well as nationally-run digital ad units, with facetious headlines like “Hopefully the year ends before you do” and “A zombie apocalypse wouldn’t surprise us.”

Credits
Advertising Agency: Conflict, Toronto, Canada

This campaign is about:
Mosaic Life Insurance, Print Advertising, Creative Ads, Creative Billboards, OOH, Best Insurance Ads, Insurance Campaigns, Best life insurance ads, Protect yourself from 2020